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Help Center Store Profile & Settings How do I set up and edit my basic store profile?
Store Profile & Settings

How do I set up and edit my basic store profile?

Updated Nov 08, 2026 3 min read 44 views

Overview

Your store profile represents your business identity across StoreYug. It powers your public digital catalog link, customer checkout screens, invoice headers, and WhatsApp order messages.

🏪 Two Ways to Configure: First-time sellers complete these settings during initial setup. You can subsequently update any detail anytime from Store Settings > General tab.

Step-by-Step: Updating General Settings

  1. Open Store Settings: click your store name at the top of the page, or open the account menu (top right) → Store Settings. On mobile: Menu (☰) at the bottom → Store Settings.
  2. Select the General tab at the top.
  3. Fill in or update your store's basic information:

1. Business Name

  • Enter your brand or shop name (between 3 and 50 characters). Long names wrap neatly on your store page, on both mobile and computer.
  • This name appears prominently on your storefront header, invoices, and shipping labels.

2. Store Username & Public Link

  • Enter your unique store handle (between 3 and 30 characters).
  • Use only lowercase letters, numbers, periods, or underscores (for example, my_boutique or fresh.bakes).
  • StoreYug creates your public store link from this handle. Periods and underscores become hyphens, so my_boutique becomes storeyug.com/stores/my-boutique/.
  • Some names are reserved for StoreYug pages and can't be used (for example admin, support, dashboard or settings).
⚠️ Changing your username moves your store link. Your old link, links you already shared and your printed QR Standee stop working, and your store loses its current Google ranking. That's why the username can be changed only once every 30 days. Google has to find your store again at the new link; see How long does Google take to show my store?

To change your username:

  1. Type the new username in the Store Username field.
  2. Click Save General Settings.
  3. A confirmation box shows the new username and what will happen. Click OK to change it, or Cancel to keep the old one.
  4. After saving, share your new link again (Dashboard > Copy Link) and print a new QR Standee (Dashboard > QR & Standee).

After a change, the field is locked (grey) and a note under it shows the exact date and time you can change it again.

3. Business Type

Select the option that best fits your business:

  • From Home: Home bakers, boutique crafters, and social commerce sellers.
  • Retail Shop: Physical retail outlets, counters, and walk-in stores.
  • Manufacturer: Workshops, direct producers, and wholesale creators.
  • Other: Any other business or selling model not covered by the categories above.

4. WhatsApp Contact Number

  • Select your country code and enter your active WhatsApp mobile number.
  • This number powers the one-click Chat on WhatsApp and Call Store buttons on your storefront.

5. Store Bio

  • Write a welcoming introduction (between 10 and 500 characters) displayed right below your store title. Mention what you sell, since when, and where you deliver — Google also reads this text, so a clear bio helps customers find your store.
💡 Saving Changes: The Save General Settings button (bottom right) becomes clickable once you change a field. Click it to apply your updates immediately.
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