Why Add Them?
Customers trust a shop when they know why to buy and who is behind it. Both appear on your store page and add up to 4 points to your Store Visibility score. Your starting year and owner name are also shared with Google.
"Why Choose Us" Highlights
- Open Store Settings (click your store name at the top, or account menu → Store Settings; on mobile: Menu (☰) → Store Settings) and select the About Store tab.
- Under Why Choose Us, tap a Quick add suggestion such as Free home delivery or Cash on delivery, or click Add your own and type it (up to 40 characters).
- To change a highlight's icon, click the icon box on its left and pick one.
- Click ✕ to remove a highlight. You can add up to 6.
- Check the Customers will see preview, then click Save Highlights.
Our Story
- On the same tab, scroll to Our Story.
- Owner photo: click the round photo, choose a picture and adjust it in the crop window. Click Remove to take it off.
- Owner name (up to 60 characters) and Started in (year).
- Your story (up to 400 characters): 2–4 lines on how you started and what you care about.
- Click Save Story.
What Customers See
- Your highlights in a Why Choose Us section, each with its icon.
- Since 2015 (your starting year) next to your city at the top of the page.
- An Our Story card with the owner photo and name, your story, the year you started and your years in business.
💡 Tip: everything is optional. If you fill in only the starting year, customers see just Since 2015; the story card appears once you add your story, the owner's name or a photo. Clear a field and save to remove it.