Why Set Business Hours?
Your store page shows customers whether you're open, for example "Open now · Closes 9:00 PM", plus your weekly timings. Google also uses your hours for local "near me" searches, and they add points to your Store Visibility score.
Step-by-Step
- Open Store Settings (click your store name at the top, or account menu → Store Settings; on mobile: Menu (☰) → Store Settings) and select the Location tab.
- Scroll to Business Hours and turn on the switch to show hours on your store.
- For each day, choose Open, Closed or Open 24 hours.
- For Open days, set the opening and closing time.
- Same timings every day? Set Monday and click Copy Monday to all days, then change any day that's different (e.g. Sunday closed).
- Click Save Business Hours.
💡 Open past midnight? Set a closing time earlier than the opening time (e.g. 6:00 PM to 2:00 AM). A next day label appears, and the hours count as one late-night shift.
Hide Your Hours
Turn the Business Hours switch off and click Save Business Hours. Your store page then shows no timings.