What customer insights and lifetime metrics are tracked?

The Customer 360° Profile

When you open any customer profile in StoreYug, you gain access to an intelligent snapshot of that customer's entire lifetime relationship with your brand. This information is split into two primary panels: Contact & Address and Account Analytics.

1. Contact & Address Details

The left panel maintains verified delivery records:

• Phone Number: The primary contact used for WhatsApp notifications and delivery coordination.
• Email Address: Optional email used for digital receipts and order confirmations.
• Delivery Address: Street address, city, state, country, and 6-digit postal pincode.

2. The 5 Lifetime Performance Metrics

StoreYug automatically aggregates historical sales data to compute 5 vital customer metrics in real time:

1. Total Orders: The cumulative count of all orders placed across in-store POS, online storefront, and manual creation.
2. Shipped & Delivered: The total number of successfully completed orders. High counts indicate loyal, dependable buyers.
3. Cancelled & Refunded: The count of orders that were cancelled prior to dispatch or returned after delivery. A disproportionately high number can alert you to potential return abusers.
4. Total POS Orders: Highlights how many times this customer shopped physically at your retail checkout counter versus ordering online.
5. Lifetime Spent (₹): The total monetary value (payable amount) this customer has spent at your store across all completed purchases.

Account Meta & Audit Trail

The right panel provides crucial administrative audit data:

• Customer ID: A secure, unique UUID (e.g. b4a8e2d1-...) used for system identification.
• Registered On: Exact date when the customer first interacted with your store.
• Last Activity: Date of their most recent order.