Help Center Store Visibility & Google How is my Store Visibility score calculated?

How is my Store Visibility score calculated?

The Score Out of 100

Only products customers can actually see count: active products with at least one photo.

GroupItemPointsHow to get full points
Store profile (40)Store logo7Upload a logo
Cover photo4Upload a cover photo
Store bio8100+ characters (10–99 characters gives 4)
Address & pincode8A valid 6-digit pincode (4) and a full address (4)
Business hours4Set your opening hours
Google Maps location4Add your Google Maps link
Store gallery photos53 or more photos of your shop in Store Settings → Branding → Store Gallery (1–2 photos gives 3)
Products (45)Products with photos105 or more (1 product = 2, 3 products = 5)
Product descriptions15Every product has a description of 50+ characters (points are shared by the % of products that do)
More than one photo10Every product has 2+ photos (shared by %)
Product specifications10Specifications filled in (shared by %), only for product types that have specifications
Trust (15)Return & refund policy6Publish your policy
WhatsApp number3Add your WhatsApp number
Social media link2Link Instagram, Facebook or YouTube
"Why choose us" highlights23 or more highlights in Store Settings → About Store (1–2 highlights gives 1)
Our story2A story of 50+ characters in Store Settings → About Store (a shorter story, or only the owner's name or photo, gives 1)

Good to Know

  • "Shared by %" items: if 6 of your 10 products have a description, you get 60% of the 15 points.
  • Specifications: if none of your product types has specification fields, this item is skipped and your score is still out of 100.
  • Photos are counted across all of a product's active variants.
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